It’s been over a year since Apple introduced it’s iPhone 7 and iPhone 7 Plus (PRODUCT)RED special edition smartphones. Those were the first (PRODUCT RED) smartphones from Apple. And now, Apple has introduced the (PRODUCT) RED special edition for the iPhone 8 as well as the iPhone 8 Plus smartphones.

For those who don’t know, this new release is not just an introduction to a new colour. Instead, it is a result of collaboration between Apple and (PRODUCT)RED, which is an organization that campaigns to fight HIV/AIDS in Africa. While the exact number is unknown, a small portion of every purchase goes to this organisation.

You will be amazed to know that Apple has donated more than $160 million to this Global Fund since 2006 for the fight against AIDS.

About the release

(PRODUCT)RED special edition


The (PRODUCT)RED special edition for both the iPhone 8 and iPhone 8 Plus will be available in 64GB and 128GB Models.

The front of the model remains Black while the sides and the back has a stunning red finish with a matching aluminium band.

Price of the 64GB model will be $699 for the iPhone 8 and $799 for the iPhone 8 Plus.

Both the models will be available to order from Tuesday onwards, April 10 for those who live in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, the UK and US. It will only start shipping on April 13 in these regions.

Apple says Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will get the (PRODUCT)RED special edition in later April, while Chile, Colombia, India, Israel, Turkey and other countries will get it only in May.

Not only this, Apple has also announced the new (PRODUCT) RED iPhone X Leather Folio to give your regular iPhone this special colour. This leather folio is made using Europian leather to give it a premium finish.

“This special edition (PRODUCT)RED iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing.

Apple will start taking the orders from tomorrow onwards (April 10th ) and will start shipping them on Friday (April 13th).

Check out more information on Apple’s website.

Also check: How to use iPhone without a sim card (Easy Steps).


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